Be real.
Your headshot puts a face to the name. Having it be up to date and not 6 years old shows you want to make a real, lasting, and professional connection.
Be Familiar.
Having that up to date face makes you familiar when making deals with clients. Or simply sending an email.
Be you.
Show what you’re like. Showing who you are solidifies that you’re real, familiar and someone your client wants to do business with.